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Privacy Policy

Peak Performance Sports Ltd 

Privacy Policy 

Last Updated: 3 March 2026

Peak Performance Sports Ltd (“PPS”, “we”, “our”, “us”) is fully committed to protecting and respecting your privacy. This Privacy Policy provides detailed information on how we collect, store, use, and protect personal data in relation to our sports sessions, holiday camps, birthday parties, events, and other programmes.

We aim to ensure transparency, comply with UK data protection law (UK GDPR), and maintain the trust of our participants, parents, staff, and website visitors.

1. Who We Are

Peak Performance Sports Ltd
Registered in the United Kingdom
Email: hello@peakperformancesports.co.uk
Telephone: 0845 5197 360 / 07756950256
Registered Address: Peak Performance Sports Ltd, Switch Accounting, Ferry House, Canute Road, Ocean Village, Southampton SO14 3FJ

We act as the data controller for all personal information collected via our website, registration forms, bookings, events, and related services. As the data controller, we are responsible for determining how your personal data is collected, used, and protected.

2. Personal Data We Collect

We collect and process personal data to provide our services safely, efficiently, and in compliance with legal obligations. The personal data we may collect includes, but is not limited to:

Category of Data Examples Purpose of Collection
Identity Data Full name, date of birth, age To verify eligibility for activities and communicate with participants and parents
Contact Data Email address, telephone number, postal address To manage registrations, bookings, cancellations, and emergency contact
Health and Safety Data Allergies, medical conditions, dietary requirements To ensure the welfare and safety of participants during all activities
Payment and Financial Data Bank account or PayPal details, billing address To process payments, refunds, and financial transactions securely
Usage Data Website interactions, session attendance To monitor service usage, improve service delivery, and analyse trends
Marketing Preferences Opt-in status for newsletters and promotional communications To send relevant offers, updates, or information with your explicit consent

We collect data directly from you during registration, through our website, by email, or during participation in our services. We may also receive information from third parties such as payment providers or third-party booking platforms.

3. How We Use Your Personal Data

Your personal data is used only for legitimate purposes, including:

  1. Provision of Services – managing bookings, registrations, camps, events, and sports sessions; ensuring the smooth running of activities.

  2. Account Management – creating and managing participant accounts, processing payments, issuing receipts, and handling refunds.

  3. Communications – sending updates, notifications, and emergency alerts regarding activities, schedules, cancellations, or safety issues.

  4. Service Improvement – collecting feedback, analysing service usage, and improving future activities.

  5. Marketing Communications – sending information about events, offers, and newsletters where you have given explicit consent.

We do not use personal data for purposes incompatible with the original collection, and we do not sell or rent your personal data.

4. Lawful Basis for Processing

We process personal data under the following lawful bases according to UK GDPR:

  • Contractual Necessity – to provide the services you have requested, such as camps, sessions, or bookings.

  • Legal Obligation – to comply with health, safety, and financial reporting requirements.

  • Consent – where you have explicitly agreed to receive marketing or non-essential communications.

  • Legitimate Interests – to improve services, maintain security, prevent fraud, and manage our business operations.

Where processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

5. Sharing Your Personal Data

We respect your privacy and do not sell or rent your personal information. Your data may only be shared in the following circumstances:

  1. Service Providers and Partners – to enable the provision of services, including payment processors, IT and hosting providers, booking platforms, email service providers, and communication platforms.

  2. Professional Advisors – such as legal, accounting, and auditing professionals, when required for advice, regulatory, or statutory obligations.

  3. Authorities and Legal Requirements – when required by law, regulation, or governmental authority, or in cases where disclosure is necessary to protect the safety of a child, staff member, or third party.

  4. Business Transfers – in the event PPS undergoes a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction.

All third parties with whom we share your data are required to use it only for the purpose for which it was shared and to maintain appropriate security measures.

6. International Data Transfers

In some cases, personal data may be stored or processed outside the United Kingdom. Where this occurs, we ensure:

  • Transfers are safeguarded by appropriate mechanisms such as UK-approved Standard Contractual Clauses or transfers to countries with adequate levels of data protection.

  • Personal data remains secure, in line with UK GDPR requirements.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Retention periods include:

  • Participant Records and Booking Information: retained for seven years following the last engagement to comply with statutory accounting and reporting requirements.

  • Marketing Preferences: retained until consent is withdrawn.

  • Health and Safety Records: retained for the duration required by law or relevant regulatory guidance, including safeguarding purposes.

Retention periods are reviewed regularly, and data no longer required is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  1. Right of Access – you can request a copy of the personal data we hold about you.

  2. Right to Correction – you can request correction of inaccurate or incomplete personal data.

  3. Right to Erasure – you can request deletion of your personal data where it is no longer required for its original purpose.

  4. Right to Restrict Processing – you can ask us to restrict how we process your data temporarily.

  5. Right to Object – you can object to processing based on legitimate interests or for direct marketing purposes.

  6. Right to Data Portability – you can request that your personal data be provided in a structured, commonly used, and machine-readable format.

  7. Right to Withdraw Consent – where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at hello@peakperformancesports.co.uk. We aim to respond within one month, as required by UK GDPR.

9. Cookies and Website Tracking

Our website uses cookies to improve functionality, analyse website usage, and enhance your experience. Cookies are small text files placed on your device. You may manage your cookie preferences using your browser settings or via our cookie consent tool. For full details, please see our [Cookie Policy].

10. Security of Personal Data

We implement comprehensive technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

  • Encrypted storage and secure backups

  • Restricted access to authorised personnel only

  • Regular monitoring and security updates

  • Staff training on data protection and privacy principles

Despite these measures, no online system can guarantee 100% security. Users should also take care to safeguard their own access credentials and passwords.

11. Marketing Communications

We only send marketing emails or communications to those who have explicitly opted in. You can withdraw your consent or unsubscribe at any time by:

  • Clicking the unsubscribe link in marketing emails, or contacting us directly at hello@peakperformancesports.co.uk

We respect your communication preferences and do not send marketing messages without consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in services, legal requirements, or best practice guidance. The last updated date will always appear at the top of this policy. We encourage you to review this page regularly to stay informed.

13. Complaints and Questions

If you have any questions, concerns, or complaints regarding how we handle personal data, you may contact:

Data Protection Officer / Privacy Contact: hello@peakperformancesports.co.uk 

If you are not satisfied with our response, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.